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Sunday, August 12, 2012
Just when you thought you could get away from Ryan Seacrest...
The host of Fox's "American Idol" will be featured in an upcoming advertising campaign that will pitch the 2013 Ford Fusion.
Seacrest will help spearhead Ford's "Random Acts of Fusion," which will introduce the model to potential consumers across the country prior to its official debut. Ford will run the campaign through radio, broadcast, social media and Internet channels.
"Through this innovative approach, countless people will have an opportunity to take part in once-in-a-lifetime experiences with the Fusion before it even arrives in dealer showrooms," Ford said, and we're still trying to figure out exactly what that means, but that's the power of suggestion.
Ford has been an 'Idol' sponsor since Season 1 a decade ago, and its promos ever since have included providing the two 2008 finalists with new Ford Escape Hybrids, giving away an American Idol Edition Fusion Hybrid (complete with an in-car karaoke set-up) to a contest winner in 2009 and a 2010 promo that let Idol finalists design their own Ford Fiestas.
Last month marked the best May ever for the Fusion, which moved 26,857 units, up 8.9 percent from a year earlier. Through the first five months of the year, Ford sold more than 112,000 Fusions, making it Ford's second-most popular to its F-Series trucks.
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